DIGITAL MARKETING: Pros & Cons,Impact of Pandemic and Top marketing Agencies in india

DIGITAL(ONLINE) MARKETING

#ONLINE MARKETING: pros and cons, social media marketing, Impact of pandemic and career in 2021.

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising social media marketing and even blogging are all great examples of digital marketing. they help introduce people to your company and convince them to buy.

If you are wondering what digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing, online marketing, internet advertising. whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

So, what is digital marketing ? Digital marketing is like any other type of marketing. it’s a way to connect with and influence your potential customers. The real difference is you connect with and influence those customers online.

Digital marketing is any form of marketing products or services that involves electronic devices.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or re targeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

#PROS AND CONS 

However, even if your campaign doesn’t match any of the conditions above, a digital approach can offer significant benefits to any marketing program. Consider these pros.

#Pro: Digital marketing provides access to a vast audience and the capability for super specific targeting. With a digital approach it’s easier to market to people far beyond your own geography, while maintaining a tight focus on those with particular characteristics and needs. Want to market to small business owners who own Christmas ornament shops? You can find a way to do that with highly specialized, yet highly broad segmentation capabilities offered by Google Ads and Facebook, for example. You can also use Google search data to serve up ads and offers to people specifically searching for accounts and deals with banks in your area. This is a very effective use of marketing dollars to communicate with people who are shopping for financial services.

#Pro: Digital marketing offers superior tracking and metrics.

#Pro: Digital marketing’s exposure is expanding. Consumer usage of everything digital is growing. Magazines are going digital, music, movies. even network TV is going digital. American adults spend over 11 hours a day looking at a screen, according to Nielsen and Forbes. Digital is where you will reach the largest audience.

#Pro: Digital marketing is cheaper to implement and maintain than many traditional marketing methods. Not only can digital assets be easier, quicker and less expensive to create, but once created, they are easier to maintain and revise for reuse. Producing TV and radio ads, on the other hand, is expensive and reuse is low.

#Pro: Digital marketing is customizable and enables better A/B testing and personalization. Marketing automation tools are making it easier and more cost effective every day to implement highly customized and personalized campaigns and communications. This is enabling better onboarding programs and communications that are helping many institutions develop deeper customer relationships right from the time of account opening. Digital marketing allows you to test, in real-time, the impact of every element of a campaign. from the offer itself to the fonts, colors headlines, graphics and layout. You can use this capability to find out what your customers and prospects are responding to. Then use what you’ve learned to continually improve the effectiveness of your campaigns.

#Pro: Digital marketing gives you access to social media. Banks of all sizes are using social media to promote the institution, interact with customers and prospects and receive immediate feedback on what’s working and not working. Although a social media presence requires proactive reputation management on the part of the institution, when it’s done well, it creates a real time online community and dialogue. something never before possible.

#Pro: Digital marketing give you access to new technologies like AI and machine learning. Have you heard that Chase is using AI to write marketing copy? It’s true. They have machine learning AI analyzing what copy and words are the most effective marketing tools. then immediately improving the marketing copy.

For all the benefits of digital marketing, it also has its drawbacks. Here are a few of the digital marketing cons you’ll want to consider.

#Con: Digital marketing can be low impact from visual standpoint. The web is a crowded place, and its millions of ads can be easy to ignore. This is especially true on the small screen of a phone.

#Con: Digital marketing can lead to content and email overload. It’s important to be very thoughtful about the frequency of messages you are sending out to customers and prospects.

#Con: Digital marketing can be mimicked for fraudulent activities. We’ve all seen notices on bank websites regarding fraudulent calls and emails to customers. Unfortunately this phenomenon is not going away and bank marketers need to be vigilant and proactive in avoiding cyber crimes.

#Con: Digital can exacerbate a bad experience and poor reviews via social media. Remember, everyone can see your online reviews and customer complaints so you need to have a proactive approach to managing your online and social media reputation.

#IMPACT OF PANDEMIC ON DIGITAL MARKETING

The outspread of corona virus disease (COVID 19) has affected everyone on the planet. This is for the first time in the history of mankind when more than 70% of countries  which include developed, developing, and underdeveloped nations are under lockdown. It has already caused huge unrest in the global economy. 

People have lost their jobs and are left with no or limited sources of income, companies specifically small and medium cap businesses are shutting down. Giants are putting many of their processes on hold. A number of government organizations, too, have been closed down as a preventive measure for corona virus spreading. 

How the corona virus is driving new changes in digital marketing 

Corona virus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.  

Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on that side, what you will have in the end is drastically decreased online traffic, sales engagement, conversation, and pushed down search ranking. 

Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social media marketing (SMM). I believe you are already aware that your implementations take three to four months’ time to give results. 

So, if you choose to stop working on digital marketing, you would see a severe downfall after a quarter or so.  

The solution 

This is a difficult time for us all. You as an employer will need to keep your workers motivated in order to ensure that the work does not gets delayed or stopped. Asking to work from home will be a great support for your employees, as well as for your digital marketing. 

But the most important question here is, what strategies should digital marketers follow ?  

Consumer behavior has changed drastically. We all see a different consumer today. As mentioned above, markets are closed, necessities are out of stock or being sold at 30% to 50% increased rates, buyers and their families are staying at home. some of which have lost their jobs and have limited sources of earning.  

This behavioral shift has changed the market scenarios as well. We have a completely different market to serve. 

With that said, we will need a different approach to marketing. 

#TOP DIGITAL MARKETING AGENCIES IN INDIA

Here’s a list of best Digital Media Marketing companies in india.

#1. iProspect India

#2. WATConsult

#3. Webchutney

#4. Mirum India

#5.Quasar Media

#7. iStrat

#8. BCWebwise

#9. Resultrix

#10. Ogilvy Public Relations Worldwide